The battle between bloggers, brands and PR companies is one I can’t see going away any time soon. Some bloggers give the rest a bad rep, some PR’s can be completely clueless (no I won’t waste hours of my time, creativity and social media profiles to promote your client for £25 or ‘exposure’!) , and some brands are clearly only working with bloggers because they think they should, rather than having any idea why. Being one myself, I will always fight the corner for bloggers, however over the past six months I’ve really had my eyes open to the other side, and discovered just how infuriating badly written pitches can be.
